JU Merchandising was founded in 2021 by myself, Josh Underhill. I grew up in rural Missouri and have loved spending time in the outdoors my entire life. Hunting,fishing, sports, and many other outdoor activities were the core of my hobbies when finding freetime away from the farm! My love for those activities fell hand in hand with my experience in the retail supply chain and the rest is history! Not only does JU Merchandising carry outdoor supplies but also a multitude and variety of high quality toys. My goal as an owner is to supply you with the highest quality gear and supplies at the most competitive prices. Enjoy the shop!